Few things can ruin a video marketing clip more quickly than an overexposed or underexposed shot. While these issues can be corrected post-production, it’s easier to avoid these problems entirely if shot composition is considered in advance of production.
Overall, avoid using any „out there” effect presets (such as radial wipes)!
Scripts
A script serves as the framework of video production and its primary goal should be dialogue-heavy dialogue-centric scripts; but, beyond just that aspect, a video script also guides all aspects of its final product – actors, set designers and video editors all need help to realize the creative vision laid out during initial planning stages.
Writing a video script requires taking into consideration your target audience. A great script should speak directly to their needs while maintaining an acceptable pace that won’t overwhelm viewers with too many fast or too slow moments. Utilizing an editing service that offers customizable templates makes this task simpler than ever before!
At any level of production – be it feature film or marketing video – having a clear and concise script is critical to ensure its final production is on point. Actors and videographers often go off script during shoots; using a video script as a guideline will keep actors and videographers on task by giving action lines required for video shoots; thus saving time and energy on shots that don’t move the story along or meet its theme.
A script can serve as a roadmap for supporting footage, or „B-roll.” B-roll is used to accentuate the main narrative of the video and can include photographs, charts and graphs, testimonials or product shots. A well-written script will include all necessary information regarding B-roll so that video editors can seamlessly incorporate it into their final edit.
As part of your video script drafting process, it can be helpful to conduct a verbal run-through off camera. This can allow you to identify any words or phrases that seem appealing on paper but don’t work when spoken aloud. Furthermore, having someone from your target audience provide feedback at this stage may prove especially valuable.
Lighting
Lighting is an integral component of video production, and even minor errors in lighting design can have a devastating impact on your final product. Learning to light effectively will allow you to produce professional-looking videos while saving both time and money in post-editing. There are various types of lighting available; key lights, fill lights and backlights are among some of the more commonly utilized forms.
A key light is often the brightest light on a set and should be used to illuminate a subject’s face. It can be placed directly in front of, above or beside them to achieve maximum effect and ensure optimal mood setting. Understanding its placement will be key in providing results that resonate with viewers and viewers.
Fill lights are used to reduce shadows on a subject’s face and highlight his or her features, whether placed directly in front, above, on either side, or even behind them. They may be difficult to control but can still provide effective illumination if subjects move or require illumination from multiple angles.
Backlighting can create an intimate, dramatic and intense environment by placing a light behind a subject and reflecting it onto their face. Backlighting works particularly well in high-action or drama videos; however, too much backlight can make the subject look flat and lifeless.
Color lighting can dramatically change the tone and atmosphere of a video. Warmer hues tend to evoke warmer or welcoming feelings while cooler tones may produce an unnerving or tension-inducing atmosphere. For videos that require specific emotional responses, it is crucial that lighting meets these specifications precisely.
Apart from these fundamentals, video lighting employs various tools and techniques. Three-point lighting is one of the most commonly employed methods; this technique uses key light, fill light, and backlight in order to produce an evenly illuminated scene. Other techniques may be employed such as two-light and loop lighting for more unique effects; when creating simple videos natural light may even add a more organic feel.
Editing
Editing is the practice of reordering and fine-tuning footage to create a coherent sequence, using special software or computerised editing machines. Video editors also may carry out technical aspects like grading/colouring/correction of faulty footage and adding special effects. Schoonmaker is widely recognized for her tension-building style of editing coupled with music; using J and L cuts techniques she achieves dramatic effects in her films.