No matter your level of experience in producing NSFW content, advertising your videos can be challenging. But there are some excellent strategies to get noticed and make money!
Begin your research by finding a niche with low competition and demand. Look for keywords that are not already overly saturated, and which receive an impressive number of monthly searches.
1. Link Ads
Promoting Porn Video
Link ads are an effective way to spread the word about your product, service or business. They’re a simple but effective ad format that can drive brand awareness, post-click landing page views and ultimately conversions.
They’re also user-friendly and flexible, making them a great option for those new to Facebook ads. If you want to learn more about this ad type, download our digital advertising reference guide now!
Though most of us are likely familiar with the concept of click-through rates (CTRs), it’s wise to keep them in mind when creating your ad campaigns. The key to getting high CTRs is making your links easy for users to locate and click on.
To achieve this, include a headline that grabs attention, a description that ignites interest, and a call-to-action button that encourages users to click. You can also incorporate special offers into your link ads; BarkBox for instance utilizes link ads to promote their monthly subscription service which offers members a complimentary toy each month.
Burt’s Bees also uses link ads to highlight their Kids Remedies. While it may seem like a minor tweak, it can have an enormous effect on the number of clicks they receive.
Beyond that, however, there are other considerations you should take into account when running a link ad campaign. Most importantly, ensure your ad is compatible across all devices.
Second, be wary of malware. Porn websites often distribute malicious software through their ads under the guise of „free HD content” or other enticing promises; however, these ads often serve only to lead you to ad-supported sites with plenty of viruses and other undesirable elements.
2. Sponsorship
One of the best ways to advertise a porn video is through sponsorships. This is an effective way for local businesses and large corporations to get their name out there in their community or boost sales.
Sponsorship is a form of marketing in which one company (the sponsor) contributes money, resources or services to another (the beneficiary). Oftentimes, this sponsorship has something close to the heart for both businesses involved – something they are passionate about supporting!
For instance, a sponsor could contribute the majority of funding for an athletic event and have its logo displayed prominently on the stadium’s iconic scoreboard. As compensation, the business would gain significant brand awareness as well as an edge in the marketplace.
Marketing through direct response (DRP) has been practiced for over 100 years and continues to gain in popularity. Furthermore, it’s one of the most cost-effective and scalable advertising tools available.
Recent case study of the use of porn sites to promote food delivery services demonstrates that you can advertise on adult sites for a fraction of what an equivalent sized ad on major websites would cost. In fact, Eat24 discovered they were able to increase their sales by 40% through these ads!
It’s also wise to ensure the sponsorship agreement is transparent, tailored for your business, and there are no hidden costs. Not only will this save time, but it could also open up new markets and attract customers who were previously unaware of your products or services.
3. Affiliate Programs
The adult industry is growing at an incredible rate, providing an excellent opportunity to make money by building a website in this niche. Furthermore, it can be highly profitable for affiliate marketing efforts.
Porn sites rely on affiliates to bring in surfers. When someone clicks a link and makes a purchase from the site, these affiliates receive a portion of the sale.
Adult affiliate programs come in many different forms and the one that works best for you will depend on the content on your site. As a webmaster, it may be advantageous to promote websites offering free streaming or paid access.
Bloggers might find it beneficial to specialize in a certain genre of content, such as porn or erotica. Doing this makes finding affiliate programs suitable for your website and audience much simpler.
HubTraffic is one of the most popular affiliate programs, linking to partner websites such as PornHub, Xtube, Tube8, Redtube, Spankwire, YouPorn and ExtremeTube. They pay their affiliates $5 for every 1000 visitors referred.
JuicyAds is another popular affiliate network, offering various ad formats and revenue models. Plus, they support multiple payment methods.
Promoting sexy webcam sites has never been easier, as this provider offers lifetime referrals and revenue share. Plus, they boast an impressive library of content to choose from and an excellent reputation in the adult industry.
For a more niche-specific program, Naughty Revenue affiliate program offers access to 30 niche sites run by the same company. They have an array of affiliate tools and offer $1.95 trials as incentives to boost conversions.
4. Sponsored Content
If your business is looking to reach a wider audience, sponsored content is the ideal solution. Not only does it increase brand awareness and trust among potential customers, but Nielsen research revealed that brands who utilize sponsored content were 86% more likely to be remembered than those without.
Sponsored content typically provides pertinent information to the publication’s audience and is written with an engaging style. It aims to tell a story that helps readers connect to the brand. Furthermore, it may include both a call-to-action and clickable button for added convenience.
Sponsored content comes in many forms and is created by influencers, publishers, and brands. It’s an instance of native advertising which involves a partnership between a sponsor who orders the branded material and an optimizer who distributes it on their platform.
When creating sponsored content, it’s essential that it look organic and not like an advertisement. This is especially true when the influencer uses a product being promoted; prominently featuring it can make it feel like a commercial and consumers will likely perceive it as such.
Sponsored content offers another advantage, as it helps increase brand awareness in a targeted niche market. Furthermore, sponsored content can be utilized to establish thought leadership positions – particularly within B2B sectors where companies may have limited reach.
Sponsored content can be an economical way to reach a new audience, but it’s essential that you select the correct medium. Make sure it fits with your brand’s values and target demographics. Additionally, take into account the format of the content – educational or how-to articles work well here).
5. Sponsorships
Recently, CBC Radio’s Under the Influence show highlighted case studies of businesses who were able to maximize their marketing dollars by advertising on porn sites. One such business is Eat24 – an online food delivery service which discovered they could afford much lower cost traditional ad campaigns on Google and Facebook by targeting porn sites instead.
To effectively advertise on a porn site, it’s essential to be authentic and honest. Doing so will help avoid any off-putting reactions from viewers. Likewise, be mindful of what content you can and cannot promote in your videos; doing so ensures that you are promoting your business in an efficient manner.
For instance, it would not be wise to advertise a sandwich while someone watches a porn video. Doing so might draw the attention of your audience and lead them away from watching your video altogether, resulting in an inadequate return on investment and damaging your reputation in the long run.
Before approaching any potential sponsor, it is essential to have a firm grasp on your objectives and target audience. This will enable you to decide how much exposure and coverage a sponsorship could bring your business. You also have an idea of companies who might be interested in working together on a sponsored video with you as well as their willingness to pay for this privilege.